Authentic Impact

Make big waves with Core Inspired Branding & Content.

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Hello! I’m Kay…

I’m here to help you create from your brand core, and break through to limitless levels!

In fact, I’ve discovered a big key to the best kind of success:

In today’s saturated marketplace,

the way to stand out is to stay true to you.

No need for sale-sy, hypy, pushy marketing, or anything that doesn’t feel worthy of your brand.

In order to be everlasting, know your Core, know your inner-tribe, and dare to let your authenticity shine through.

The Core Brand and Content Marketing difference…

It’s all about cutting through the clutter and getting straight to the heart of things – i.e. – making the genuine connection, and inspiring sales, sign-ups, and the “loves” to happen with delight and ease.

It does’t mean pour on the gooey and gushy stuff either. It takes a crafty mix of creativity and strategy – plus your version of authentic-sauce, straight from your big brand heart.

If you’re missing any of these key content elements, it’s likely your marketing endeavors are underperforming, and they’re definitely dulling your brand’s shine.

Mining for your Brand Heart is just the start. I can also help you:

Leverage your brand platform, story, voice and content into the multitude of marketing channels.
Strategize and craft site content that converts – with hierarchy, brevity, SEO, and user-friendly flow.
Capture the brand heart and voice in the day-to-day messaging, because that’s where it really needs to shine.
Email campaigns, social feeds, print collateral, internal messaging or B2B… you name it, I write it (with Brand Heart).
Create a Brand Guide or an Editorial Calendar to keep communications consistent and easy.

Even better, you don’t have to do it ALL. Enlisting help frees you to do more of what you want to do.

Whether you’d rather be product designing, helping customers, hitting the gym, or having a margarita… permission granted.

I’m here to help you shine – and have more time.

CONTACT ME for a FREE CONSULT.

PS Ask about the COMPREHENSIVE CONTENT ANALYSIS or SITE AUDIT. From hierarchy, flow to SEO… I have a big bag of tricks and a best practices checklist. A few key adjustments can bring on the comments, clicks, leads, and sales!

Go ahead, do your thing...

I've got the writing, branding, editing, proofing... expertly covered.

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Resume-at-a-Glance

When I’m not traipsing around the great outdoors with my dog, indulging in “spa therapy,” gathering with family and friends, savoring “the bliss life” full of beautiful food, great music, good books, the occasional cheesy Hallmark movie… or dreaming up new adventures…

I write and consult as a profession and passion.

I’m a certified Integrative Life & Wellness Coach,

Mindfulness Mentor, and HeartMath™ Facilitator.

I invite clients and brands to really go for their whole-hearted visions, voices, solutions, and lives. And… authentically shine!

My career path has been an incredible ride through many exciting career chapters and life adventures, including:

Graduating from the U of MN, ready to change the world with a journalism degree.
Landing my first real job as a research assistant for an investigative TV news show.
Moving to NYC with an acting school scholarship (when TV-journalism disillusionment set in).
Following the dream to LA, where I finished an MFA-level creative writing program.
Taking a surprise detour to an epic mountain town, where I…
Reinvented my career (and bank account) in corporate advertising as a copywriter.
Climbed the ladder, garnering promotions and fat raises “in this economy.”
Eventually left the corporate pace and security to launch my own business, with a focus on doing (even) more of what I love.

The Highlights of my Writing and Consulting Career:

I worked corporately for over 10 years as a senior writer, copy manager and acting director for a household name, omni-channel retailer.
As an omni-channel copy manager, I had the opportunity to write, edit, direct and oversee, copy for every corporate channel from online to catalog and retail, plus rebranding initiatives.
Now, as an independent contractor and consultant, I enjoy working in diverse arenas – from major corporations to smaller niche and personalized businesses, as well as print and digital publications.
I’ve developed branding, sites and content for an array of business types, including: healthy living, tech discoveries, fashion & apparel, off-the-beaten-path travel, motorcycles, and more.

Whatever the subject matter, I enjoy sniffing out the story and mining for its True Brand Heart. And I’m always up for a new adventure!